ProtectMyData vs Incogni (2026): full comparison

Choosing between ProtectMyData and Incogni? We compared both services on price, coverage, extra features and family plans using each company's published plans. Our pick: ProtectMyData, ranked #1 of the services we compared. Incogni is ranked #2.

The verdict

Side-by-side comparison

Prices and features were checked on each provider's own pricing page on 1 October 2026. Prices change often, so confirm on the provider's site before you buy.

Price

ProtectMyData is cheaper at both ends: $12 a year less on the entry plan and $12 a year less on the full plan, while covering more sites.

Coverage

ProtectMyData's 550+ automated broker sites beat Incogni's 420+, and its 5,000+ extra sites beat Incogni's 3,000+. That is roughly 2,100 more sites in total.

Extras

Incogni focuses purely on removal. ProtectMyData adds weekly re-scans, dark web monitoring, a spam call blocker, Google and Bing checks and social profile discovery on the same plan.

Where Incogni does well

Incogni has a long list of supported brokers, a clean dashboard and has published an independent assurance report on its removal process.

Bottom line

Incogni is a credible service, but ProtectMyData gives you more for less. If you want one subscription that removes your data, keeps it removed and adds monitoring and spam protection, ProtectMyData is the better buy.

Run a free ProtectMyData scan →

Also compare: ProtectMyData review · Best data removal services 2026

Whichever of the two you choose, here is why it matters to have one of them working for you.

Why data protection matters

Your personal details — name, home address, phone number, email, date of birth, relatives and past addresses — are collected and resold by hundreds of data brokers. Most people never agreed to this directly; the data is gathered from public records, loyalty schemes, apps, online purchases and earlier breaches. Once it is in a broker's database, anyone can usually buy or look it up for a few dollars.

That matters because almost every scam, account takeover and identity fraud starts with information about you. The less of it that is easy to find, the harder you are to target.

How threat actors capitalise on breaches

When a company is breached, the stolen records rarely sit still. They are sorted, combined and sold on criminal forums, then used in several ways:

• Credential stuffing — leaked email and password pairs are tried automatically on banking, shopping and email sites. Anyone who reuses passwords is at risk.
• Targeted phishing — knowing your bank, your employer or a recent purchase makes a fake email or text far more convincing.
• Identity fraud — a name, address and date of birth can be enough to open credit, file fake tax returns or take over phone numbers (SIM swapping).
• Data enrichment — criminals merge breach dumps with data broker profiles to build a full picture of a person: where they live, who they live with and how to reach them.
• Extortion and doxxing — home addresses and family details are used to threaten, harass or pressure victims.

This is why breached data and broker data are a dangerous combination. A breach gives criminals a starting point; broker sites fill in the gaps.

Why you need to stay protected

Removing your data once is not enough. Brokers refresh their databases regularly, and many re-list people weeks after an opt-out. New breaches are disclosed every week. Staying protected means:

1. Removing your profiles from data broker sites and checking that they stay removed.
2. Using a unique password for every account with a password manager, and turning on two-factor authentication.
3. Watching for your details in new breaches so you can change passwords before they are abused.
4. Freezing your credit if you are not planning to borrow soon.
5. Treating unexpected calls, texts and emails with suspicion, even when they know personal details about you.

A data removal service handles the first step — the most time-consuming one — on a repeating schedule. That is why we rank ProtectMyData #1: weekly re-scans and broad coverage mean your profiles are found and removed again when they reappear.

Who benefits most

• Anyone caught in a recent breach who wants to cut down how much else criminals can learn about them.
• Families, since one exposed member can be used to target the others.
• People in public-facing jobs — healthcare, teaching, law, real estate — who are more likely to be looked up.
• Anyone who has had scam calls or texts that mentioned their name or address.

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